project: Create a poster and direct mail postcard for film, Changing Room using existing screenshots. Changing Room is a comedic film about breasts and body image.

objective: Create a fun direct mail card to announce the premiere and spread word-of-mouth about the film.

solution: The producer and director, Holly Million, came up with the perfect concept and title for the direct mail of “PREMIERE OR BUST.” Figures were added for a retro look. The large posters were used as directional signage for the event.

results: The premiere was very well-attended.