project: Create direct mail advertising an event, to get noticed by rich-media buyers. We felt the group would be interested to know that Macromedia Flash ad banners can now be tracked.

objective: Rich-media buyers are a hard-to-impress group that gets a lot of mail.

solution: New Yorker style cartoon (drawn by myself).

result: Huge success. The final generated a 75% response rate (standard was about 4%-6%) and full seminars!

(click on picture to enlarge)

runner-up solution: Earlier tabloid-style solution that would appeal to the demographic as a guilty pleasure.

copywriter: Jessica Browning