project: Create a web site and identity for the fun and irreverent Mercedes Hair of the Dog Cantina.

objective: Mercedes is a busy downtown San Francisco spot and needed a website to furnish info about catering and special parties. Mercedes had part of a logo they liked…I developed it further. We debuted the logo in a one color version on a t-shirt (below).

solution: Mercedes has a history with the celebrity dog named Louie. I used Louie as their trademark.