project: Create an identity for a new line of products to be released in the U.S.

objective: Look needed to be elegant and rich yet say 'weaving'. The brand needed to be flexible and timeless. Some items were pre-printed on Avery labels.

solution: I created a unique logotype with an exotic flare and combined it with a weave pattern. Stationary items were white but a rich brown was used for labels. Imagery of the natural shades appear throughout (not shown).

results: Too early for sales figures, but has received many favorable comments from clients.

Below: Logo in use.