logo space FINE ART :: DESIGN DIRECTION :: RABBITS :: FTP :: LINKS :: EMAIL 
covers space [left brain--a list format] [right brain--just pictures]

project: Create covers for SFSU Bulletin and future Class Schedules using existing photography if possible.

objective: These items were being sold for the first time so they needed to be fun and likeable. Client liked the iPod campaign for the look. Include images of students studying and use existing photography. Students featured needed to reflect the correct diversity mix.

solution: SFSU’s large image library was overused and stylistically stale. I punched up the colors to make acid backgrounds and added flat color backgrounds to the small images.

results: Client loved the saturated colors and student pictures.

 

Client liked the runner-up comps (right) too.