objective: Magazine ad announcing Macromedia's help with the looming ADA-compliance deadline. Government web designers had huge sites to fix, little idea how to do it, and a very short deadline. Ad to fit in with other ads designed by Fallon.

solutions: Warning signs featuring essential HTML tags for them to know. Second ad features HTML crib notes written on hand. Both ads made from stock photos combined with illustration and digital photography.

results: Client loved concept on the left but also chose the concept on the right for the education market.

Copywriter: Gabrielle Banks.

(click on picture to enlarge)