project: Launch a series of products based on approved comp by Landor & Associates.

objective: Create an identity for eight products based on the same look. Each needed it's own icons, splash screens, packaging, ads, banners and other collateral.

solution: As Art Director for Print, I worked with Landor and Macromedia executives to update the corporate brand based on this look and finalize product identities.

results: I art directed the launch of the products worldwide, redesigned the corporate brand and palette, prepared a style guide, and produced assets for other company divisions.

A few of the packages below.

splash screens
Design and art direction of splash screens, about boxes and installation screens for the ‘blue’ products.

Programmers did the best they could in a limited timeframe. Two of the products launched before the brand was finalized.