project: Launch a series of products based on approved comp by Landor & Associates.

objective: Create an identity for eight products based on the same look. Each needed it's own icons, splash screens, packaging, ads, banners and other collateral.

solution: As Art Director for Print, I worked with Landor and Macromedia executives as well as the web team to update the corporate brand based on this look and finalize product identities.

results: I art directed the launch of the products worldwide, reworked the corporate brand and palette, prepared a style guide, and produced assets for other company divisions.

A few of the packages below.

splash screens
Design and art direction of splash screens, about boxes and installation screens for the ‘blue’ products.

We were working on the items while the programmers were in production with the products. Two of the products launched before the brand was finalized.