objective: Advertise new software that can tracks site visitors’ tastes. Ad to use the general layout used by our ad agency, Fallon.

target: Managers, web administrators and web professionals at Fortune 500 companies.

solution: The target market travels frequently and might relate to the concept at left. It shows an airport monitor with personalized text. Another concept featured a mismatch...a biker-type guy wearing a tiara.

results: Client liked both concepts. Both ads ran in Fortune, Forbes and other publcations.

Concepted with copywriter Jessica Browning.

(click on picture to enlarge)