project: Create a new look for San Francisco State University 2004-05 Recruitment brochures.

objective: Fun. Make them easy to differentiate from each other. Show diversity.

target: Prospective students.

other constraints: Use existing photography of students to avoid high-rez scanning charges. Use Optima type face. Title must be on the top for bin placement.

solution: I incorporated color-shifted photos and used new photos quite small. The color was used to make them look like candy. The 80s style logo worked well in color.

(click on image for enlargement)