objective: Graphics for a contest to increase telemarket sales. Contest graphics included posters, quick reference items, a gift, raffle tickets, raffle box and notebooks.

target: Telemarketing staff selling many companies’ products.

solution: I thought a music-oriented campaign might work well. Campaign was based around a set of laminated backstage passes that the sales staff could hang on their cube walls, each featuring a quick reference to a product. There was also a raffle ticket and other items.

results: The leafy look was chosen. Runner-up comps at right.

With copywriter Rhee Bevere.